FMCG

introduction​

Our distribution network ensures vast coverage that includes a comprehensive range of trade and sales channels including hypermarkets, supermarkets, co-operative societies, duty free shops, pharmacies, groceries, petrol station mini marts and cosmetic retailers across the country.

Al Baker’s FMCG division is committed to make available the finest quality consumer brands and healthcare products across the region. Our sales and distribution infrastructure with the innovative marketing capabilities has enabled a wide distribution network and execute effective marketing strategies.

 

 

Our Capabilities

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Comprehensive Coverage :

With a strong relationship, we provide comprehensive coverage to all key buisness channels.

Point Of Sale :

With an analytical insight about customers and brand level, we implement visibility and innovative promotional activities and campaigns.

Supply Chain :

With our advanced state of the art temperature controlled warehouses and logistical quality support, we ensure to implement SOP strictly to maintain the quality of products throughout the supply chain with an utmost care.

Product Support :

We provide an excellent support and guidance as part of product registration and clearance with the relevant authorities. 

Experienced Team :

Our greatest asset at Al Baker is our professional and experienced team who possesses rich industry experience. Our highly skilled team is reputed for delivering high value and quality services at all times.

Key Differentiators

Al Baker Group is a leading marketing and distribution group in the region. Our capabilities amongst others are-

  • Over six decades of strong business presence and industry expertise.
  • Excellent sales and marketing capabilities.
  • Efficient supply chain management.
  • Implementation of leading edge business processes such as PIR (Plan>Implement>Review) and TRIM (Trade Marketing Investment Monitor).
  • State of the art management information systems inclusive of ERP with mobile sales platform covering all the trade channels across country.
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FMCG Sales & Marketing

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Al Baker Group takes great pride in its sales and marketing department that covers all modern trade, lower trade, self-service,  groceries and wholesalers. Our team, comprising of experienced sales and marketing professionals serves both private and public sectors across the regions. 

FMCG Supply Chain Management

Al Baker Group takes great pride in its uncompromised supply chain and we successfully operate an integrated end to end supply chain operation to serve our principals and customers. Our supply chain capabilities offer an efficient and optimus inventory management. With an integrated ERP platform, we provide real time reporting, stock visibility and replenishment. Our Regulatory team comprised of MOH licensed pharmacists and QHSE professionals who ensures strict compliance of supply chain process to meet high multinational standards. As a leading FMCG distributor in the region, we ensure that the world’s best quality products and services are made available in the region.

Regulatory & Quality Dept.

Our Regulatory and QHSE division comprises of MOPH licensed pharmacist and QHSE professionals who ensure strict quality compliance throughout the supply chain which makes it capable of satisfying principals/suppliers expressed needs and meet customer requirement through delivery of quality products that consistently impart customer satisfaction in full in time

Our Partners